FAMILJEN

JAAKKO EINO KALEVI

SOFIA GEIDEBY

FREDRIK NIELSEN

LISA BORG

MATEAS PARES

CHARLOTTE BIALAS

DANIEL WESTER

NICOLAS AMA SIAM

FARVASH

INGEGERD RÅMAN

MOHAMMED HINDI

SOFIA GEIDEBY

little faktory

SOFIA GEIDEBY wearing GAFF OM5

SOFIA GEIDEBY wearing MONICA

SOFIA GEIDEBY wearing GAFF OM5

SOFIA GEIDEBY wearing GAFF OM5

SOFIA GEIDEBY wearing MONICA

I would like to categorize my way of working into 2 groups.

1 - Trust, salon/everyday / daily work

2 - A fantasy world, characters/models/competitions/photoshoots

1 - Trust

In my everyday work when I'm at the salon with clients and doing less creative tasks, I usually create based on the moment's inspiration, tuning into where the customer/model is at and what they can carry off. Often, ideas come up in conversation with my customer/model. Sometimes there are significant changes, sometimes minor ones. Small changes can be perceived as significant when it comes to hair and appearance. I feel most comfortable having the freedom and the ability to change direction during the process. "I feel at my best when it feels a bit scary and when you're not quite sure where you're heading." Trust the process. When the plan for my job is completely rigid and planned step by step with a clear approach and method, I usually feel restricted and bored. I like to call this technique "trust." For magic to happen, both my client/model and I must have complete trust in each other. That's when my creativity shines the brightest!!!

2 - Fantasy World

I use this technique when I create characters, and in this process, I often visualize my models in different worlds. Since I always have some new hair techniques waiting to be used in various contexts, I try to match the hair technique/model with the world. From there, I look at pictures/movies/listen to music that transports me into the fictional world. This is a process that is both wonderful and painful. I often struggle with myself when I push myself into spaces I've never been to before. It's a kind of love-hate relationship with the creative process. This is where I grow, and create things I've never done before... like when I won "Avant-garde of the Year" this year.

FAMILJEN

JAAKKO EINO KALEVI

SOFIA GEIDEBY

FREDRIK NIELSEN

LISA BORG

MATEAS PARES

CHARLOTTE BIALAS

DANIEL WESTER

NICOLAS AMA SIAM

FARVASH

INGEGERD RÅMAN

MOHAMMED HINDI

A portrait series exploring identity, passion and dreams.